Evaluasi Kelayakan Strategis Fishchips dan Miesteriuzz sebagai Produk Teaching Factory melalui Pendekatan SWOT dan Grand Strategy

Kurnia Sada  Harahap; Sumartini Sumartini; Nirmala Efri  Hasibuan; Aulia  Azka; Luchiandini Ika Pamaharyani; Putri Wening  Ratrinia; Basri  Basri; Muhammad Nur  Arkham

doi:10.31940/jbk.v22i1.58-70

Authors

Kurnia Sada Harahap Politeknik Kelautan dan Perikanan Dumai
Sumartini Sumartini Politeknik Kelautan dan Perikanan Dumai
Nirmala Efri Hasibuan Politeknik Kelautan dan Perikanan Dumai
Aulia Azka Politeknik Kelautan dan Perikanan Dumai
Luchiandini Ika Pamaharyani Politeknik Kelautan dan Perikanan Dumai
Putri Wening Ratrinia Politeknik Kelautan dan Perikanan Dumai
Basri Basri Politeknik Kelautan dan Perikanan Dumai
Muhammad Nur Arkham Politeknik Kelautan dan Perikanan Dumai

DOI:

https://doi.org/10.31940/jbk.v22i1.58-70

Keywords:

Diversification, Fisheries Downstreaming, Grand Strategy, SWOT Analysis, Teaching Factory

Abstract

Indonesia has significant potential in the fisheries and seaweed sectors to support food security and promote healthier seafood consumption; however, value-added product diversification remains limited. This study aims to evaluate the strategic feasibility of Fishchips and Miesteriuzz as teaching factory products based on fisheries downstream development using SWOT analysis and the Grand Strategy Matrix approach. The research employed a descriptive qualitative method, collecting data through interviews, observations, and documentation, which were subsequently analyzed using SWOT matrices, Cartesian diagrams, and Grand Strategy mapping to determine the strategic position of the business. The results indicate that Fishchips demonstrates a positive internal factor balance (S–W = 0.55) with considerable external opportunities, while Miesteriuzz shows highly dominant internal strengths and strong market potential despite competitive threats. Both products are positioned within the growth quadrant, suggesting strategies focused on market penetration, product development, and partnership expansion. In conclusion, Fishchips and Miesteriuzz are strategically feasible as teaching factory models due to their innovation based on local marine resources, high nutritional value, product differentiation, and economic potential that supports sustainable business development and increased consumption of healthy seafood products.

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