Jurnal Bisnis dan Kewirausahaan

Resiliensi Pada Perusahaan Skala Usaha Kecil Menengah

Rekha Puspa Lenasari — 2024-07-31

Resilience in SMEs is explained based on the results of the research that has been done represented by three aspects, first Resilience is more studied with a focus on the theme of Sustaibanilitas in tourism sector SMEs. Second, during the Covid-19 period, traditional retail SMEs were vulnerable to supply chain problems and were dominantly studied in relation to strategies to survive. And third, innovation and sustainability are seen by researchers as key concepts for success in building SME resilience. This research is a qualitative research with systematic literature review method. This research presents a text analysis so that it is expected to bring up the current state of resilience studies in SMEs. Based on the results of text analysis, it is also known that the emerging issues on business resilience in SMEs are still dominated by Covid-19 issues. Empirical gaps that can be followed up in future research include those related to the ability of SMEs to improve their business resilience by adopting post-Covid-19 innovation and sustainability theory. Especially related to changes in supply and demand behavior as described in the introduction.

Pengembangan Inovasi Produk, Marketing Strategy, dan Rebranding Plan UMKM Warung Moro Wareg, Kabupaten Kediri

Anik Kurnia Ningsih — 2024-07-31

Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, but face various challenges, both from internal and external factors. Marketing that is less than optimal is one of the common problems. Product image and innovation are the keys to achieving consumer satisfaction. This research aims to design product innovation, marketing strategies and rebranding to increase consumer interest in the MSME case study, Warung Moro Wareg in Kediri Regency. The research uses primary data obtained through observation, interviews with stall owners, and questionnaires distributed to consumers aged 20-54 years in Ngasem District, Kediri Regency. Analysis was carried out using the SWOT, IFAS, EFAS and Quantitative Strategic Planning Matrix (QSPM) matrices. The results of the SWOT analysis show the strengths of a variety of menus and strategic locations, while weaknesses include a lack of workers and limited operational hours. Opportunities are factory worker customers and online ordering, while threats are competition and menu imitation. IFAS and EFAS analysis identified Warung Moro Wareg's greatest strengths and opportunities. QSPM assesses the strategy of "rebranding without losing the taste of the food" as a top priority with the highest score on the Total Attractiveness Score (TAS). With this strategy, Warung Moro Wareg can strengthen its product image and compete better in the market.

Apakah Praktik Keadilan Organisasional dalam Usaha Mikro, Kecil dan Menengah berpengaruh terhadap Loyalitas Kerja dan Komitmen Organisasi Karyawan Mereka?

Pande Putu Yuda Raditya Gunasta Putra — 2024-07-31

Penelitian ini bertujuan untuk memahami bagaimana keadilan organisasi mempengaruhi loyalitas kerja dan komitmen organisasi pada UMKM. Karyawan yang loyal dan berkomitmen dengan organisasinya kemungkinan akan berkontribusi lebih terhadap keberlangsungan organisasinya. Menggunakan data 108 karyawan dari 23 UMKM yang dianalisis menggunakan regresi berganda hierarkis, penelitian ini menguji hipotesis bahwa praktik keadilan prosedural dan distributif berpengaruh terhadap loyalitas kerja dan komitmen organisasi pada UMKM. Temuan penelitian mengkonfirmasi hipotesis: praktik keadilan prosedural dan distributif secara positif dan signifikan mempengaruhi loyalitas dan komitmen karyawan UMKM terhadap organisasi mereka. Hal lain yang menarik adalah bahwa pengaruh praktik keadilan distributif terhadap loyalitas dan komitmen karyawan lebih tinggi dibanding pengaruh keadilan prosedural; pengaruh praktik dua jenis keadilan tersebut terhadap loyalitas lebih tinggi dibandingkan pengaruh mereka terhadap komitmen kepada organisasi. Penelitian ini memberikan bukti empiris tentang dampak positif praktik keadilan organisasi dalam konteks UMKM. Oleh karena itu, UMKM perlu mempraktikkan keadilan distributif dan prosedural karena praktik-praktik tersebut mengarah pada peningkatan loyalitas dan komitmen karyawan.

Implementasi Eco-Innovation dan Sustainable Manufacturing terhadap Pertumbuhan Ekonomi Sirkular UMKM Di Kota Langsa

Nurliza Lubis — 2024-07-31

This study aims to determine the implementation of Eco-Innovation and Sustainable Manufacturing on the Circular Economic Growth of MSMEs in Langsa City. This study uses quantitative research. Data collection by conducting surveys and questionnaires. The number of respondents is 100 people consisting of MSMEs in the food and beverage sector in Langsa City. Questionnaire data was tested using SPSS Version 23. The data analysis technique used linear regression analysis. The implementation of Eco-innovation is relatively small in influencing the circular economy. However, if the individual influence on the circular economy is tested, partially Eco-Innovation has not had an influence on the circular economy. However, if tested by multiple linear regression, Eco-Innovation still has hope in increasing the circular economy of MSMEs by 25%. If tested individually, Sustainable Manufacturing has a significance value of 0.00 <0.05. The conclusion of the hypothesis research is accepted because Sustainable Manufacturing has an effect on the circular economy. Likewise, the results of the multiple linear regression of Sustainable Manufacturing have a regression coefficient of 0.620. A positive coefficient means that every 1% increase in Sustainable Manufacturing will increase the Circular Economy by 62%. The recommendation of the research results requires a deeper study of eco-innovation in the production sector.

Konsep 4R Sebagai Moderasi Pengaruh Gamifikasi Terhadap Niat Membeli Kembali dan Pengalaman Merek Konsumen Shopee

Andhyka Tyaz Nugraha — 2024-07-31

This article aims to fill the research gap related to marketplaces digital marketing mix by using elements of gamification to consumers. The problem is focused on identifying the effect of gamification on brand experience without and with moderation of the 4R Concept as well as the effect of brand experience on consumer repurchase intention in the Shopee marketplace. Data collection was carried out by purposive sampling through online questionnaires with a Likert scale of 5. Data processing was carried out on 85 respondent data using SmartPLS software with the PLS-SEM approach. The results of this research data processing are first, the application of gamification elements into the marketplace can improve consumer brand experiences. Second, the effect of gamification on consumer brand experiences can be enhanced by the 4R Concept. Finally, brand experience influences consumer purchase intentions towards the marketplace. The conclusion obtained is that the brand experience of marketplace consumers can be improved either by simply incorporating elements of gamification or with the help of the 4R Concept. Then, brand experience can increase consumer interest in making repeat digital transactions on the marketplace

Analisis Hubungan Literasi Keuangan Investor, Pengetahuan Investor, Risk Tolerance Investor Dan Regret Aversion Bias Investor Dengan Keputusan Investasi

Desak Putu Suciwati — 2024-07-31

Data of Otoritas Jasa Keuangan (OJK) result that the number of Single Investor Identification (SID) in Indonesia has increased from 2019 to May 2022. Most of these SID investors come from millennials who were born from 1980 to 2000. Investors in Bali SID also experienced an increase, especially in Denpasar City and Badung Regency. The aim of the research is to analyze the relationship between investor of financial literacy, investor knowledge, risk tolerance and regret aversion bias with stock investment decisions in Bali. The sampling technique uses the Slovin formula to obtain a minimum sample size. The data source was obtained from primary data by distributing a 5 Likert scale questionnaire to respondents via Google Form to BNI Securities and Mandiri Securities. Based on the research sample criteria, 129 research samples were obtained. Partial Least Square (PLS) - Structural Equation Modeling (SEM) is used for data analysis. The results are 1) investor financial literacy is significantly positively related to investment decisions, which means hypothesis 1 is accepted, 2) investor knowledge is significantly positively related to investment decisions, which means hypothesis 2 is accepted, 3) investor risk tolerance is significantly positively related to investment decisions so that Hypothesis 3 is accepted, 4) investor regret aversion bias is significantly positively related to investment decisions, which means hypothesis 4 is accepted.