Jurnal Bisnis dan Kewirausahaan

Digital Readiness Factors for AI Adoption in Indonesian SMEs: Integrating Systematic Review and Bibliometric Analysis

Deshandra Afga Nagara — 2026-03-31

Artificial intelligence (AI) presents significant opportunities for small and medium enterprises (SMEs), yet successful adoption requires comprehensive digital readiness beyond basic technology infrastructure. Existing frameworks lack AI-specific adaptation and developing economy validation. This study aimed to develop a hierarchical digital readiness framework for AI adoption in Indonesian SMEs through an integrated Systematic Literature and Network Analysis (SLNA) approach. Following PRISMA 2020 guidelines, we systematically reviewed 17 high-quality studies representing 4,265 SMEs across 12 countries from the Scopus database, with concurrent keyword co-occurrence network analysis using VOSviewer on 405 keywords from 86 studies. Six hierarchical digital readiness factors emerged in three tiers: universal prerequisites (human capital, technology infrastructure, strategic management), contextual success factors (external environment, organizational culture), and one conditional factor (financial resources). Strategic management demonstrated the largest effect size (β=0.54), while human capital showed universal significance across all studies. Network analysis confirmed that AI-specific research remains isolated despite its central importance. The hierarchical framework provides evidence-based resource allocation guidance for SME digitalization policy, with human capital as the highest-priority intervention applicable across developing economies.

Mediasi Kesadaran Merek dalam Pengaruh Pemasaran Media Sosial terhadap Niat Beli Konsumen Indonesia

Mohamat Basori — 2026-03-31

Dominasi media sosial dalam keseharian masyarakat Indonesia telah mengubah lanskap pemasaran, khususnya bagi UMKM yang bertumpu pada kanal digital. Namun, banjir informasi di platform digital menuntut pemahaman yang lebih dalam tentang mekanisme psikologis yang mengantar konsumen dari sekadar terpapar konten hingga berniat membeli. Berlandaskan teori Stimulus-Organism-Response (SOR), penelitian ini bertujuan menganalisis peran kesadaran merek dalam menjembatani pengaruh pemasaran media sosial terhadap niat beli. Pendekatan kuantitatif diterapkan melalui survei terhadap 520 pengguna aktif media sosial di Indonesia, dianalisis menggunakan CB-SEM. Temuan mengkonfirmasi bahwa pemasaran media sosial berperan penting dalam membangun kesadaran merek (β = 0,849; p = 0,000) dan mendorong niat beli, baik secara langsung (β = 0,385; p = 0,000) maupun tidak langsung. Analisis mediasi membuktikan kesadaran merek memainkan peran vital sebagai mediator parsial, dengan pengaruh tidak langsung (0,436) melampaui pengaruh langsungnya. Hal ini mengindikasikan bahwa kekuatan pemasaran media sosial tidak terletak pada dampak instant, melainkan pada kemampuannya menanamkan merek dalam ingatan konsumen secara bertahap. Studi ini menegaskan bahwa membangun kesadaran merek merupakan tahap kritis yang tidak boleh dilewatkan dalam strategi pemasaran digital, terutama bagi UMKM yang ingin bertransformasi dari sekadar viral menjadi truly memorable di benak konsumen.

Sudut Pandang Generasi Z pada Pembiayaan Kegiatan Menyama Braya di Bali

Eny Mariani — 2026-03-31

Menyama braya merupakan konsep budaya masyarakat Bali yang berfungsi sebagai pijakan sosial dalam membangun hubungan komunal, solidaritas, dan partisipasi kolektif dalam kehidupan masyarakat adat. Nilai ini tidak hanya tercermin dalam praktik ritual dan adat, tetapi juga terwujud dalam mekanisme bersama penyelenggaraan kegiatan sosial-budaya, termasuk penggalangan sumber daya dan pembiayaan untuk upacara, pertunjukan, pelestarian warisan budaya, serta berbagai inisiatif komunitas. Namun, digitalisasi, menghadirkan tantangan baru bagi keberlanjutan model pembiayaan tradisional berbasis gotong royong. Tantangan tersebut semakin relevan mengingat generasi muda sebagai penerus budaya merupakan Generasi Z yang memiliki karakteristik, preferensi partisipasi, serta pola literasi dan perilaku keuangan yang berbeda dibandingkan generasi sebelumnya. Penelitian ini bertujuan untuk mengkaji secara empiris persepsi dan pola kontribusi Generasi Z terhadap pembiayaan kegiatan budaya yang berlandaskan prinsip menyama braya. Penelitian ini menemukan bahwa Gen Z turut berpartisipasi pada kegiatan menyama braya baik secara finansial maupun non-finansial. Kontribusi finansial dari praktik menyama braya memerlukan pengelolaan yang adil, transparan, dan fleksibel agar selaras dengan nilai kebersamaan dan dinamika sosial masyarakat modern.

Fostering Sustainable Business Innovation among Indonesian SMEs: The Roles of Sustainable Entrepreneurial Orientation, Psychological Safety, & Knowledge Sharing Capability

Damas Gianlugi Alrizqi — 2026-03-31

This study aims to analyze the role of sustainable entrepreneurial orientation and psychological safety on sustainable business innovation among SMEs in Indonesia. This study also examines the moderating effect of knowledge sharing capability in this relationship. The background of the problem underscores the urgency for SMEs to integrate social and environmental dimensions to foster sustainable innovation rather than merely pursue short-term economic gains. A quantitative explanatory approach was used by distributing a Likert-scale questionnaire to MSME actors. The data were then analyzed using Partial Least Squares-based Structural Equation Modeling in WarpPLS. The analysis shows that sustainable entrepreneurial orientation and psychological safety have a positive, significant influence on sustainable business innovation. The knowledge sharing capability variable was found to have no significant direct influence on sustainable business innovation. However, this knowledge sharing capability successfully strengthened the influence of strategic orientation and psychological safety on the achievement of sustainable innovation. These findings confirm that knowledge-sharing capability is purely a reinforcing catalyst. In practical terms, MSME actors need to strengthen their sustainable entrepreneurial orientation and build a psychologically safe work environment. This must be supported by functional knowledge sharing mechanisms so that every idea can be transformed into innovations that have economic, social, and environmental impacts.

Evaluasi Kelayakan Strategis Fishchips dan Miesteriuzz sebagai Produk Teaching Factory melalui Pendekatan SWOT dan Grand Strategy

Kurnia Sada Harahap — 2026-03-31

Indonesia has significant potential in the fisheries and seaweed sectors to support food security and promote healthier seafood consumption; however, value-added product diversification remains limited. This study aims to evaluate the strategic feasibility of Fishchips and Miesteriuzz as teaching factory products based on fisheries downstream development using SWOT analysis and the Grand Strategy Matrix approach. The research employed a descriptive qualitative method, collecting data through interviews, observations, and documentation, which were subsequently analyzed using SWOT matrices, Cartesian diagrams, and Grand Strategy mapping to determine the strategic position of the business. The results indicate that Fishchips demonstrates a positive internal factor balance (S–W = 0.55) with considerable external opportunities, while Miesteriuzz shows highly dominant internal strengths and strong market potential despite competitive threats. Both products are positioned within the growth quadrant, suggesting strategies focused on market penetration, product development, and partnership expansion. In conclusion, Fishchips and Miesteriuzz are strategically feasible as teaching factory models due to their innovation based on local marine resources, high nutritional value, product differentiation, and economic potential that supports sustainable business development and increased consumption of healthy seafood products.