Sudut Pandang Generasi Z pada Pembiayaan Kegiatan Menyama Braya di Bali
DOI:
https://doi.org/10.31940/jbk.v22i1.27-39Keywords:
Pembiayaan, Finansial, Menyama Braya, Generasi ZAbstract
Menyama braya merupakan konsep budaya masyarakat Bali yang berfungsi sebagai pijakan sosial dalam membangun hubungan komunal, solidaritas, dan partisipasi kolektif dalam kehidupan masyarakat adat. Nilai ini tidak hanya tercermin dalam praktik ritual dan adat, tetapi juga terwujud dalam mekanisme bersama penyelenggaraan kegiatan sosial-budaya, termasuk penggalangan sumber daya dan pembiayaan untuk upacara, pertunjukan, pelestarian warisan budaya, serta berbagai inisiatif komunitas. Namun, digitalisasi, menghadirkan tantangan baru bagi keberlanjutan model pembiayaan tradisional berbasis gotong royong. Tantangan tersebut semakin relevan mengingat generasi muda sebagai penerus budaya merupakan Generasi Z yang memiliki karakteristik, preferensi partisipasi, serta pola literasi dan perilaku keuangan yang berbeda dibandingkan generasi sebelumnya. Penelitian ini bertujuan untuk mengkaji secara empiris persepsi dan pola kontribusi Generasi Z terhadap pembiayaan kegiatan budaya yang berlandaskan prinsip menyama braya. Penelitian ini menemukan bahwa Gen Z turut berpartisipasi pada kegiatan menyama braya baik secara finansial maupun non-finansial. Kontribusi finansial dari praktik menyama braya memerlukan pengelolaan yang adil, transparan, dan fleksibel agar selaras dengan nilai kebersamaan dan dinamika sosial masyarakat modern.
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Copyright (c) 2026 Eny Mariani, Agus Ari Iswara, I Gusti Ayu Astri Pramitari , Ni Putu Ayu Siska Wulantari , Wayan Tari Indra Putri, Ni Nengah Lasmini Lasmini, Rifqi Nur Fakhrurozi Fakhrurozi
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