Sistem Hambatan Berlapis Digitalisasi UMKM Kuliner: Studi Kualitatif Berbasis Kerangka TOE

Authors

  • Rahma Dafitri Akademi Digital Bandung
  • dian daryani Akademi Digital Bandung

DOI:

https://doi.org/10.31940/jbk.v21i3.153-164

Keywords:

Digital Transformation Barriers, Culinary MSMEs, Digital Literacy, Layered Barrier System, TOE Framework

Abstract

Digital transformation barriers in culinary micro, small, and medium enterprises (MSMEs) form a layered barrier system that mutually reinforces and hinders optimization. This qualitative exploratory study involving 10 culinary MSMEs in Bandung identifies five main dimensions of barriers with 42 sub-categories analyzed using NVIVO. Digital literacy emerges as the dominant barrier, followed by technical, financial, operational, and external barriers. The study reveals three new theoretical findings: digital financial literacy as an overlooked dimension, time constraints creating repetitive cycles, and optimization paradox showing the phenomenon of "digital presence without digital performance". Barrier distribution varies based on MSME characteristics. Education-digital capability paradox shows bachelor's degree owners face the highest barriers. Middle-income digital trap appears in MSMEs with monthly revenue of Rp 5-8 million experiencing maximum technical complexity. Early-stage digital struggle dominates new MSMEs, while maturity advantage provides adaptation benefits for established MSMEs. The findings validate the Technology-Organization-Environment framework and generate a layered barrier system theory requiring comprehensive intervention approaches to break the mutually reinforcing barrier cycle.

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Published

03-12-2025

How to Cite

Dafitri, R., & daryani, dian . (2025). Sistem Hambatan Berlapis Digitalisasi UMKM Kuliner: Studi Kualitatif Berbasis Kerangka TOE. Jurnal Bisnis Dan Kewirausahaan, 21(3), 153–164. https://doi.org/10.31940/jbk.v21i3.153-164

Issue

Vol. 21 No. 3 (2025): JBK-Jurnal Bisnis dan Kewirausahaan

Section

Articles

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Copyright (c) 2025 Rahma Dafitri, dian daryani

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