Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan

Articles

• Psikologi, Pedagogi, dan Ekosistem: Sintesis Tinjauan Literatur Sistematis Pendidikan Kewirausahaan di Indonesia

  Wiwin Trisnasari, Ani Rusilowati

  71-86

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• Determining Factors in The Packaging Design of Palembang Kemplang Crackers and Their Effect on Purchase Intention: A Voice of Customer Approach

  Anggita Putri Astrian, Andhyka Tyaz Nugraha, Mahruri Arif Wicaksono, Frieska Ariesta Syafnijal; Rizqi Wahyudi

  87-99

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• Tourist Consumer Behavior in the Short-Form Video Ecosystem: A Bibliometric and Systematic Literature Review on FOMO, Authenticity, and Sustainable Tourism

  Setia Brilianita, Lissa Rosdiana Noer

  100-116

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• Tantangan UMKM di Tengah Ekspansi Ritel Modern: Tinjauan Kritis Ekonomi-Politik dan Alternatif Ekonomi Kerakyatan

  Onessimus Febryan Ambun, Petrus S. Denatalis, Siprianus S. Nasi, Adrianus Tap, Alexander Jebadu

  117-129

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• Peran Consumer Engagement dalam memediasi pengaruh Content Marketing dan eWOM terhadap Purchase Decision produk skincare Finally Found You di TikTok Shop

  Roshita Amalina, Chusnul Maulidina Hidayat , Imam Adiyana

  130-141

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