Implementation of Sustainable Tourism Model on Ketapang Beach Lampung

Abstract

This article aims to analyze the implementation of sustainable tourism in the operation of the Ketapang Beach (Pantai Ketapang) in Lampung. It is a descriptive, qualitative research. The method of data collection was carried out by direct observation to the location, documentation in the form of photographs, and literature studies from related journals. The research results are then presented in the form of a description. The results indicate that Ketapang Beach requires development that involves every tourism stakeholder. Ketapang Beach actually has a lot of potential to be developed but has not been planned and realized properly. This study explains the potential possessed by Ketapang Beach through a SWOT analysis and provides a sustainable tourism model design for the tourist attraction of Ketapang Beach.