Green Tourism-Based CSR Practiced by the Management of Melasti Beach Tourist Area

Abstract

This This study aims to analyze the implementation of green tourism-based CSR (corporate social responsibility) by the regional head of the Melasti Beach management, Badung, Indonesia. The data collection methods used are observation, interviews, documentation, and focus group discussions. Furthermore, data analysis used descriptive qualitative analysis, including data reduction, data presentation and drawing conclusions. The results show that CSR activities of the Ungasan Bupda (Baga Utsaha Padruwen Desa Adat) in managing Melasti Beach includes four aspects, namely economic aspects, social aspects, cultural aspects, and environmental aspects. All CSR activities carried out are a reflection of the theory of sustainable tourism by paying attention to the economic, social, cultural, and environmental sustainability.