The Importance of Green Service Practices in Travel Agent Services: A Conceptual Framework

Abstract

The purpose of this study is to describe in general the importance of Green Service Practices in travel agent services. This research is qualitative research. The research method used is the library research method. The research population is journal articles that contain green services. The sampling technique used was purposive and accidental sampling. Data analysis was carried out descriptively qualitatively. This study found that Green Service Practices have a very important role in travel agent services. Besides being beneficial internally for the company itself, it is also beneficial externally for its environment.