Enhancing Community Economy through Jollong Gardens: A Local Heritage and Ecotourism Strategy

Authors

  • Anisa Nur Hidayah Universitas Negeri Semarang
  • Kusumantoro Universitas Negeri Semarang
  • Moch Faizal Rachmadi Universitas Negeri Semarang

DOI:

https://doi.org/10.31940/soshum.v14i2.100-110

Keywords:

Agrotourism, Ecotourism, Economic Inclusiveness, Local Heritage, Rural Economy

Abstract

Agrotourism in Indonesia plays a crucial role in enhancing community economic inclusiveness by providing employment and empowerment opportunities. Jollong Gardens Agrotourism, a notable destination in Pati Regency, Central Java, serves as the focal point of this study. The research aims to: 1) Assess tourism management capacity in Pati Regency, 2) Analyze the sustainable integration of the tourism sector, and 3) Develop a strategy for Jollong Gardens Agrotourism based on local heritage and ecotourism to boost community economic inclusiveness. Using a mixed-methods approach, the study combines descriptive qualitative analysis with the Analytic Network Process (ANP) for quantitative analysis, utilizing both primary and secondary data. The findings indicate a need to improve human resource quality to optimize tourism contributions, highlight the importance of stakeholder synergy with a high contribution value of 0.16584, and prioritize enhancing human resource quality and competency for Jollong Gardens Agrotourism with a value of 0.36710.

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Published

2024-07-31

How to Cite

Anisa Nur Hidayah, Kusumantoro, & Rachmadi, M. F. (2024). Enhancing Community Economy through Jollong Gardens: A Local Heritage and Ecotourism Strategy. SOSHUM : Jurnal Sosial Dan Humaniora, 14(2), 100–110. https://doi.org/10.31940/soshum.v14i2.100-110

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Section

Articles