How celebrity involvement affect destination image, the mediating role of celebrity worship

Authors

  • Shelvina Universitas Internasional Batam
  • Fitriana Aidnilla Sinambela Universitas International Batam
  • Renza Fahlevi Universitas International Batam, Indonesia

DOI:

https://doi.org/10.31940/ijaste.v8i2.76-85

Keywords:

Film Industry, Celebrity, Tourist, Destination Image

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.

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Published

2024-12-30

How to Cite

Shelvina, Fitriana Aidnilla Sinambela, & Fahlevi, R. (2024). How celebrity involvement affect destination image, the mediating role of celebrity worship. International Journal of Applied Sciences in Tourism and Events, 8(2), 76–85. https://doi.org/10.31940/ijaste.v8i2.76-85