Development strategy of Keraton Museum as the center of cultural tourism destination in Sumenep District

Authors

  • Nikmatul Bahril Wahdah Pengembangan Sumber Daya Manusia, Sekolah Pascasarjana, Universitas Airlangga, Indonesia
  • Ilsa Nabila Pengembangan Sumber Daya Manusia, Sekolah Pascasarjana, Universitas Airlangga, Indonesia
  • Bambang Suharto Prodi Manajemen Perhotelan dan Pariwisata, Fakultas Vokasi, Universitas Airlangga, Indonesia
  • Santi Isnaini Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Airlangga, Indonesia

DOI:

https://doi.org/10.31940/ijaste.v8i1.24-36

Keywords:

culture, development strategy, palace museum, tourism

Abstract

This study aims to develop a development strategy for the Sumenep Palace Museum as a cultural tourism des-tination in Sumenep Regency. The research approach uses qualitative case studies, SWOT analysis, IFAS/EFAS matrix and TOWS matrix preparation. Data collection was carried out by interviewing museum managers and local communities, as well as observing the location of the Sumenep Palace Museum. Tourism Sumenep Pal-ace Museum has a historical building that is still maintained, but public facilities still need to be improved. People are still highly interested in the Palace Museum, and the threat is losing competitiveness with other tours, so   people are bored visiting the museum. It is found that the Sumenep Palace Museum is located in quadrant 1, which is an aggressive strategy, meaning that it has the potential for development. The devel-opment strategy that can be applied is to collaborate with artists/culturalists, education institution, and young people to enliven the museum by holding art/cultural performances regularly and maximizing the role of so-cial media with influencers in promoting Sumenep Palace Museum tourism.

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Published

2024-06-18

How to Cite

Wahdah, N. B., Nabila, I., Suharto, B., & Isnaini, S. (2024). Development strategy of Keraton Museum as the center of cultural tourism destination in Sumenep District. International Journal of Applied Sciences in Tourism and Events, 8(1), 24–36. https://doi.org/10.31940/ijaste.v8i1.24-36

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Section

Articles