Investigating green startup financing for tourism villages
DOI:
https://doi.org/10.31940/ijaste.v6i1.60-64Keywords:
sustainable tourism, tourist village, investigating green start-upAbstract
Investigating green start-up financing in Bali's growing tourist settlements is the goal of this project. The goal of green start-up financing is to safeguard the viability of the tourism industry by advocating for environmental protection. Despite the fact that preserving businesses depends on this issue, not all investors have a green issue as their primary objective when starting a firm. In-depth interviews and questionnaires are used to gather data in two stages. A questionnaire was made using the findings of the qualitative analysis and given to the manager of the tourist town. Out of 100 managers, 80 have responded to surveys that were mailed and distributed by email. Descriptive statistics were used to analyze quantitative data. According to the findings of a qualitative study, green start-up financing has not yet started to support the environment when issues with economic improvement develop. In terms of percentages, the tourism village manager agrees with 65% of respondents that institutional entrepreneurship, environmentally friendly products and services, product and service features, reputation, customer types, innovativeness, entrepreneurial motivation, market origination, and company growth are all important aspects of green start-up finance. The findings of this study give managers a broad perspective of numerous issues related to implementing green start-up financing, and they are essential to sustaining sustainable village tourism. These outcomes may be developed further by linking.