Application by Marketing Communication Section Crowne Plaza Bandung Hotel

Abstract

In the procedure for handling hotel product sales using the tiktok application on the Marketing Communications of the Crowne Plaza Bandung Hotel, there are several stages carried out so that the soft selling carried out on the sale of hotel products can be carried out  properly. the first is the preparation process which starts with a briefing with the Head of Department at the Crowne Plaza Bandung Hotel to socialize the use of the new platform in the marketing process and sales strategy by utilizing the application platform which is currently being used by many people both in Indonesia and abroad. The next stage is the manufacturing process involving staff in each department concerned for the process of making videos consisting of promotional videos for hotel products to be marketed, as well as various educative content on the hotel industry process in the midst of an era pandemic like this. Until the final stage in the editing and publication process involving the Director of Sales Marketing and also the Supervisor of Marketing Communications at Crowne Plaza Bandung before being published on social media from the Crowne Plaza Bandung Hotel.  Procedures for handling sales of hotel products Crowne Plaza Bandung there are several obstacles experienced by the Marketing Communications Section. These obstacles stem from several things. the first is the obstacle that occurs due to the still bad stigma against the tiktok application from several Heads of Departments at Crowne Plaza Bandung, so it requires more effort to socialize that the tiktok platform has a big impact in the current pandemic era for the process of selling hotel products. and also as a marketing strategy. the lack of tools for the process of creating video content such as the absence of a tripod, lighting, and also the process of making video still uses a smartphone camera. So, for high-quality video results, extra effort is needed in the midst of the lack of equipment and supporting facilities. Another obstacle is the lack of staff in the Marketing Communications Section, which results in all manufacturing processes to publications being carried out individually and independently