Green Tourism International Seminar and Entrepreneurship Expo Proceeding

Implementation of Green Practice in Maintaining Environmental Sustainability at The Santai

Tue, 26 Sep 2023 00:00:00 +0000

The purpose of this research is to find out the implementation of green practice at The Santai and to analyze how is the green practice can maintain environmental sustainability at The Santai. The method of data collection was using interview and observation with picture taking documentation. The technique of analysis that is used in this research is qualitative descriptive analysis. The result of this research shows that the implementation of green practice at The Santai were contained of Green Action, Green Food, and Green Donation. Green Action covers energy and water efficiency, use of environmentally friendly materials, recycle, and pollution prevention. Green Food covers the use of organic food ingredients, use of local food ingredients, use of products with environmentally friendly packaging materials, use of food ingredients from plants or vegetables such as vegetarian menus. Green Donation covers making charitable donations for environmental conservation and sustainability and educating guests about green practices and inviting guests to get involved in green practices. These practices have maintained the environmental sustainability that has positive impacts on social economic and the environment at The Santai.

The Importance of Green Service Practices in Travel Agent Services: A Conceptual Framework

I Made Budiasa, Solihin Solihin, I Putu Budiarta, Ida Ayu Sumawidari — Tue, 26 Sep 2023 00:00:00 +0000

The purpose of this study is to describe in general the importance of Green Service Practices in travel agent services. This research is qualitative research. The research method used is the library research method. The research population is journal articles that contain green services. The sampling technique used was purposive and accidental sampling. Data analysis was carried out descriptively qualitatively. This study found that Green Service Practices have a very important role in travel agent services. Besides being beneficial internally for the company itself, it is also beneficial externally for its environment.

Green Marketing as A Preference for Purchase Decision on Bamboo-Themed Accommodation in Ubud

Putu Dian Mitari Wiriyani, Ni Luh Eka Armoni, Nyoman Mastiani Nadra — Tue, 26 Sep 2023 00:00:00 +0000

The research entitled "Green Marketing as a Preference for Purchasing Decisions on Bamboo-Themed Accommodation in Ubud" conducted in 2023. This study aims to examine the phenomenon of bamboo accommodation that has developed along with the spirit of environmentally friendly tourism. Eco-friendly materials such as bamboo has a sustainable impact and reflects an exotic and high-profile accommodation. Social media and Online Travel Agent’s also helps to promote this exotic accommodation. Based on this phenomenon, researchers aim to determine the influence of green marketing on tourist purchasing decisions. The research variables consist of green product (X1), green advertising (X2), green brand (X3) and purchase decision (Y). The sample was taken using purposive sampling method and the number of respondents using the Slovin formula and 100 respondents were obtained in this research period May-June. In addition, observations directly and indirectly were made to determine Ubud-themed accommodations. The data was analyzed using SPSS V.26 with multiple regression analysis became quantitative research and discussed descriptively. Based on the results of the F test, the significant value of F shows a greater sig value of 285.276 > 0.050, so there is a simultaneous influence between the independent variable (X) and the dependent variable (Y). The results of the T test show the sig value of each variable < 0.050, then the data has a partial effect on Y. The coefficient of determination obtained is obtained at 0.896 so it is concluded that the independent variables, namely Green Product, Green Advertising, Green Brand have a contributing influence of 89.6% to the dependent variable, namely the decision to visit. Based on these results, it was concluded that the most dominant factor in influencing the purchase decision was green advertising carried out by management and green brands being the lowest due to brands and names that were poorly represented. The test results show that each of these green marketing sub variables has a simultaneous and partial effect on purchasing decisions

Implementation of Green Performance Management to Support Environmental Performance at Mercure Bali Legian

I Nengah Sudiarta, I Ketut Astawa, Ni Nyoman Triyuni, Ni Kadek Herna Lastari — Tue, 26 Sep 2023 00:00:00 +0000

This research aims to determine the application of one dimension of Green Human Resources Management, namely Green Performance Management, and to analyze the influence of Green Performance Management to support environmental performance at Mercure Bali Legian. The population in this study was 60 Mercure Bali Legian employees using the Saturated Sampling Technique, so all population members became respondents. The data collection method used in this study was observation, interviews, questionnaires, and literature study. To analyze the research data using descriptive quantitative and qualitative methods with analysis techniques using simple linear regression and processed through the SPSS version 26 application. The results of this study indicate that the implementation of Green Performance Management has been carried out properly so that it has a positive impact on supporting environmental performance. The simple linear regression analysis used in the coefficient of determination shows a value of 0.404, meaning that Green Performance Management contributes to influencing Environmental Performance by 40.45 percent. The remaining 59.55 percent is influenced by other factors or variables not examined. This research can explain that implementing effective and efficient Green Performance Management will positively support environmental performance.

Green Tourism-Based CSR Practiced by the Management of Melasti Beach Tourist Area

Ni Wayan Agustini, I Ketut Budarma, I Made Darma Oka — Tue, 26 Sep 2023 00:00:00 +0000

This This study aims to analyze the implementation of green tourism-based CSR (corporate social responsibility) by the regional head of the Melasti Beach management, Badung, Indonesia. The data collection methods used are observation, interviews, documentation, and focus group discussions. Furthermore, data analysis used descriptive qualitative analysis, including data reduction, data presentation and drawing conclusions. The results show that CSR activities of the Ungasan Bupda (Baga Utsaha Padruwen Desa Adat) in managing Melasti Beach includes four aspects, namely economic aspects, social aspects, cultural aspects, and environmental aspects. All CSR activities carried out are a reflection of the theory of sustainable tourism by paying attention to the economic, social, cultural, and environmental sustainability.

Service Quality Using Marriott Bonvoy Application to Increase Guest Satisfaction at Aloft Hotel Bali Seminyak

Kadek Riko Widiadana, Ni Putu Wiwiek Ary Susyarini, I Gusti Made Wendri — Tue, 26 Sep 2023 00:00:00 +0000

This research was conducted at Aloft Bali Seminyak is 4-star hotel located on Jl. Batu Belig No. 228, Seminyak, North Kuta District, Badung Regency. The purpose of this study is to determine the service quality using of the Marriott Bonvoy application to increase guests’ satisfaction at the Aloft Bali Seminyak hotel with a total of 55 respondents which was determined by the purposive sampling method those who became the user of the Marriott Bonvoy application stayed at Aloft Bali Seminyak. The the research instrument which was consist of two variables tested for its validity and reliability. The collected data then analyzed using the servqual test and importance performance analysis. The results of this study indicated that the service quality of the Marriott Bonvoy application showed the increase level of guest’s satisfaction at Aloft Bali Seminyak. It is indicated by the gap in the servqual test score in the form of 11 question indicators resulting in 10 gaps (+) and 1 gap (-) and the importance performance analysis shows only one attribute that need to be improved that is front office give fast response from gxp request & mobile chat. Meanwhile five indicators that are needed to be maintained are; the Marriott Bonvoy application is easy to be used, the mobile key is green hotel movement and easy to be used, Marriot Bonvoy guarantees and keeps the personal data belong to the members secretly provides (name, address, mobile number, etc.), The payment process’ purchases using a credit card or bank transfer made using Marriott Bonvoy is guaranteed safely and Marriott Bonvoy warm greetings from the hotel staff.

Implementation of Green Practice in the Food and Beverage Department in an Effort to Improve Guest Satisfaction at Mercure Bali Legian Hotel

I Ketut Gede Bagus Nararya Suteja, Ida Ayu Elistyawati, Gede Ginaya — Tue, 26 Sep 2023 00:00:00 +0000

This study aims to find out how the implementation of green practice in the Food & Beverage Department at Mercure Bali Legian Hotel and to find out which green practice variables have the most influence on the Food & Beverage Department to increase guest satisfaction at Mercure Bali Legian Hotel. This research data collection method was carried out by observation, documentation, questionnaires, interviews and literature studies. The sampling technique used in this study was accidental sampling with a total sample of 48 respondents and 3 interview informants. Collecting data using online questionnaires distributed to respondents and inter-views with the Manager of Food and Beverage Department, Supervisor of Food and Beverage Department and Staff of Food and Beverage Department Mercure Bali Legian Hotel. This study uses quantitative analysis techniques, namely: validity and reliability test, multiple correlation analysis, classical assumption test, multi-ple linear regression analysis, hypothesis testing, coefficient of determination (R2) with the help of SPSS 25 software for windows and qualitative descriptive analysis. Based on the research results, the implementation of green practice carried out by Mercure Bali Legian Hotel is very good and the method used is in accordance with the concept raised, namely green practice and the green practice variable that has the most influence on the Food & Beverage Department to increase guest satisfaction, namely green action with regression coefficient of 3.841. multiple linear regression analysis, hypothesis testing, coefficient of determination (R2) with the help of SPSS 25 software for windows and qualitative descriptive analysis. Based on the research results, the implementation of green practice carried out by Mercure Bali Legian Hotel is very good and the method used is in accordance with the concept raised, namely green practice and the green practice variable that has the most influence on the Food & Beverage Department to increase guest satisfaction, namely green action with regression coefficient of 3.841. multiple linear regression analysis, hypothesis testing, coefficient of de-termination (R2) with the help of SPSS 25 software for windows and qualitative descriptive analysis. Based on the research results, the implementation of green practice carried out by Mercure Bali Legian Hotel is very good and the method used is in accordance with the concept raised, namely green practice and the green practice variable that has the most influence on the Food & Beverage Department to increase guest satisfaction, namely green action with regression coefficient of 3.841.

Service Quality Analysis of Food and Beverage Service for In-House Guest at Renaissance Bali Uluwatu Resort & Spa

Winda Aprilia, Ni Nyoman Sri Astuti, I Nyoman Rajin Aryana — Tue, 26 Sep 2023 00:00:00 +0000

The purposes of this research are to analyze whether or not there is a gap between the perceived with expectations of In-house guest who gets food and beverage service at Renaissance Bali Uluwatu Resort & Spa and to observe which indicators are the main indicators that need to be improved in food and beverage service quality. In this research, there were 60 visitors as respondents and the sample was taken using incidental random sampling. The data analysis technique use ServQual and Importance Performance Analysis (IPA). The results of this research show that there is a gap of negative and positive value between the perceived and expectations with the average value of the gap sequentially in accordance with the attribute number from attribute number 1 until number 12, are: 0.02; -0,05; 0,58; 0,23; 0,15; -0,15; -0,03; -0,02; 0,03; 0,07; 0,32; 0,28. While in the analysis of indicators that are the main indicators in food and beverage service, attribute 6 is food and beverage staff serving guest orders quickly and precisely in quadrant A. The overall food and beverage service provided to In-house Guest is considered good and guests are satisfied, but the level of service must be maintained continuously to improve the quality which is still considered lacking that serves guest orders quickly and precisely this by Renaissance Bali Uluwatu Resort & Spa.

Implementation of Sustainable Tourism Model on Ketapang Beach Lampung

Ni Made Ayu Windu Kartika — Tue, 26 Sep 2023 00:00:00 +0000

This article aims to analyze the implementation of sustainable tourism in the operation of the Ketapang Beach (Pantai Ketapang) in Lampung. It is a descriptive, qualitative research. The method of data collection was carried out by direct observation to the location, documentation in the form of photographs, and literature studies from related journals. The research results are then presented in the form of a description. The results indicate that Ketapang Beach requires development that involves every tourism stakeholder. Ketapang Beach actually has a lot of potential to be developed but has not been planned and realized properly. This study explains the potential possessed by Ketapang Beach through a SWOT analysis and provides a sustainable tourism model design for the tourist attraction of Ketapang Beach.

Management of Economic Sustainability at Amarta Retreat & Recreation as a Part of Sustainable Tourism Development

I Gede Rai Palguna, I Gede Mudana, Ni Gusti Nyoman Murni — Tue, 26 Sep 2023 00:00:00 +0000

The number of domestic and foreign tourist visits to Bali has decreased significantly during the Covid-19 period. Amarta Retreat & Recreation is one of the tourist destinations in the form of a resort located in Tabanan, Bali which has a tendency to decrease the number of tourists and the occupancy rate of bamboo villas in 2020 and 2021. Based on this problem, business management needs to be analyzed according to sustainable tourism indicators, especially the economic aspect because of the impact Covid-19. This study uses a qualitative approach, with data collection techniques of interviews, observations, document studies, and focus group discussions (FGD). Based on interactive model data analysis activities with the NVivo 12 Plus analysis tool, the results of research that focus on five indicators of the economic aspects of sustainable tourism, namely maintaining tourist satisfaction, walking routes in resorts, providing various experiences, marketing for sustainable tourism, and protecting destination image have been able to well implemented by the manager of Amarta. There are several aspects of the indicators that must be improved, namely the development of a system for managing comments and feedback from tourists, developing travel routes within the resort by developing tour package products, improving website performance as a marketing tool, optimizing strategies for the rebranding process, and considering brand protection as a intellectual property.