ISALMAN. Marketplace Atmosphere as a Stimulus for Hedonic and Utilitarian Shopping Styles on Online Shopping Satisfaction. Jurnal Bisnis dan Kewirausahaan, [S. l.], v. 21, n. 2, p. 86–97, 2025. DOI: 10.31940/jbk.v21i2.11-22. Disponível em: https://ojs2.pnb.ac.id/index.php/JBK/article/view/2029. Acesso em: 5 dec. 2025.