Ardani, N. N. . “Effect of Marketing Mix and Service Quality on Customer Satisfaction and Loyalty (A Study on PT. Mutiara Cemerlang Utama Bali)”. Journal of Applied Sciences in Travel and Hospitality, vol. 4, no. 2, Sept. 2021, pp. 77-84, doi:10.31940/jasth.v4i2.77-84.