PRANAWUKIR, I.; HARYANTO, R.; AWALUDIN, D. T.; RUSTANIAH; SANTOSO, A. Integrated Marketing Communication, Brand Equity, and Perceived Value in Shaping Tourist Loyalty: Evidence from Nusa Penida Tourism. Journal of Applied Sciences in Travel and Hospitality, [S. l.], v. 9, n. 1, p. 73–83, 2026. DOI: 10.31940/jasth.v9i1.73-83. Disponível em: https://ojs2.pnb.ac.id/index.php/JASTH/article/view/3076. Acesso em: 7 aug. 2026.