Nainggolan, P. P., Sutapa, I. K., Subadra, I. N., & Dewi, L. K. C. (2026). Digital Pathways to MICE Competitiveness in Bali: Social-Media Affordances, Omnichannel Integration, and Destination Image. Journal of Applied Sciences in Travel and Hospitality, 9(1), 11–26. https://doi.org/10.31940/jasth.v9i1.11-26