Indra, D., Sinaga, E., Chakour, S. and Masatip, A. 2025. Strategic management insights from a SWOT perspective: developing tourism villages in Subang District, West Java, Indonesia. Journal of Applied Sciences in Travel and Hospitality. 8, 2 (Sep. 2025), 149–164. DOI:https://doi.org/10.31940/jasth.v8i2.149-164.