Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination

Authors

  • Buntu Marannu Eppang Politeknik Pariwisata Makasar, Indonesia
  • Herry Rachmat Widjaja Politeknik Pariwisata Makasar, Indonesia
  • Muhammad Arifin Politeknik Pariwisata Makasar, Indonesia
  • Muaz Azinuddin Universiti Sultan Zainal Abidin, Malaysia
  • Muhammad Arfin Muhammad Salim Politeknik Pariwisata Makassar
  • Islahuddin Politeknik Pariwisata Makasar, Indonesia

DOI:

https://doi.org/10.31940/jasth.v7i2.105-126

Keywords:

COVID-19 pandemic, Duchek's model of resilience, marine-based destination, resilience strategies, SMTEs, stakeholder collaboration

Abstract

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.

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Author Biography

Muaz Azinuddin, Universiti Sultan Zainal Abidin, Malaysia

Faculty of Applied Social Sciences

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Published

2024-08-19

How to Cite

Eppang, B. M., Widjaja, H. R., Arifin, M., Azinuddin, M., Salim, M. A. M. ., & Islahuddin. (2024). Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination. Journal of Applied Sciences in Travel and Hospitality, 7(2), 105–126. https://doi.org/10.31940/jasth.v7i2.105-126