International Journal of Green Tourism Research and Applications

Green Ethic Behavior, Balinese Culture, and Green Marketing for Sustainable Tourism in Bali

I Made Widiantara, I Made Deddy Sandrawan, I Gusti Agung Alit Suryawati — Wed, 25 Jun 2025 00:00:00 +0000

This study explores the integration of green ethical behavior, Balinese culture, and green marketing strategies in sustainable tourism development in Bali through a comprehensive literature review. Employing a qualitative research design, the study analyzed 23 peer-reviewed journal articles published between 2019 and 2024, retrieved from reputable academic databases. The selected literature centered around three key themes: the role of environmental ethical behavior in tourism, incorporating Balinese cultural values in sustainable practices, and applying green marketing within the tourism sector. A systematic search was conducted using targeted keywords such as “green tourism,” “ethical behavior,” and “cultural preservation in Bali,” ensuring the relevance and quality of the sources. A narrative synthesis approach was applied to examine and interpret the data, allowing for the identification of recurring patterns, relationships, and inconsistencies. The results were organized into five overarching themes: implementation models, strengths and benefits, challenges and weaknesses, future opportunities, and policy implications. The findings suggest that Bali has cultivated a unique model of sustainable tourism by harmonizing traditional cultural philosophies with contemporary environmental initiatives. While this integration has yielded positive outcomes in promoting responsible tourism and community involvement, several obstacles remain, particularly in resource management, stakeholder coordination, and policy enforcement. This study offers valuable insights into the potential of culturally grounded strategies for advancing sustainable tourism and underscores the need for continued improvement in regulation, education, and cross-sector collaboration.

Contribution of Ecotourism Implementation to Environmental Sustainability Waterfall Nature Tourism in Banjar Bhuana Sari, Wanagiri Village

Wed, 25 Jun 2025 00:00:00 +0000

The concept of ecotourism presents a suitable approach to tourism management in Bali, given its abundant natural attractions. One such attraction is the Banjar Bhuana Sari Waterfall in Wanagiri Village, Sukasada District, Buleleng Regency, Bali Province. This study aims to identify and analyze the potential of this natural site for ecotourism development by examining three key aspects: (1) the tourism potential of the site, (2) the level of community participation, and (3) the contribution of tourism to the local area. Data was collected through observation, interviews, questionnaires, and literature review. The data were then analyzed using a rating or scoring system to classify each indicator. The findings reveal that Banjar Bhuana Sari Waterfall possesses substantial potential for ecotourism development. High levels of community participation play a significant role in maintaining the site’s sustainability. However, while the natural environment is generally well-preserved, further improvement is needed regarding tourism facilities and infrastructure. Additionally, the economic and social contributions of tourism to the local community, although present, require enhancement to ensure a more impactful and sustainable tourism model. Overall, the research highlights the importance of strengthening both environmental management and tourism benefits to support the long-term development of ecotourism at Banjar Bhuana Sari Waterfall.

Analysis of Community Participation in the Development of Riangsunge Beach as a Tourist Attraction in Ritaebang Village, East Flores Regency

Wed, 25 Jun 2025 00:00:00 +0000

Riangsunge Beach a tourist destination in East Flores Regency, has been developing and developing in recent years. The development and development were carried out significantly by the Regional Government through the Tourism Office. This research is motivated by the minimal involvement of the community in the development of Riangsunge Beach as a tourist attraction in Ritaebang Village, West Solor District, East Flores Regency. This study aims to examine the participation of the local community in the development of tourism in Riangsunge Beach. This study uses a qualitative descriptive approach. Data were obtained through in-depth interviews, surveys, and observations. The informants in this study were the former head of the TANPAR Pokdarwis, Pokdarwis members (2 people), 1 new manager, and 2 community leaders. The data obtained is then analyzed rationally based on certain logical thinking patterns. The results of the study show: 1). Community participation in the planning stage is very minimal; 2). Not involving the entire community in the implementation stage; 3). Community participation in decision-making is still very minimal; but 4). Community participation in the evaluation stage is considered quite high. Overall, in the tourism development process, the role of the government in this case the Government tourism office is still very dominant.

Ecotourism Development Isyo Hill's Bird Watching, Nimbokrang District, Jayapura Regency, Papua Province

Wed, 25 Jun 2025 00:00:00 +0000

One of the tourist destinations that needs to be developed is the Isyo Hill's Bird Watching ecotourism in the Nimbokrang District, Jayapura Regency, Papua Province. However, the rapid increasing number of tourism activities in Hill's Bird Watching has led to significant biodiversity loss and environmental degradation. This is largely due to the absence of structured development strategies and unsustainable tourism practices. Addressing these challenges is crucial to preserving the unique ecosystem of Isyo Hill and ensuring long-term benefits for local communities. This study aims to evaluate current ecotourism practices and propose sustainable development strategies tailored to Isyo Hill’s context, using an ecotourism development model based on Tourism Area Life Cycle (TALC). Data collection methods were carried out through interviews, observation, documentation studies and focus group discussions (FGD). Data analysis techniques include data reduction, data presentation and drawing conclusions. The results of the study showed that Isyo Hill's Bird Watching was at the Development stage. The development efforts are needed so that tourist destinations do not occur Decline phase. The researcher combines the principles of ecotourism with the Pentahelix concept, involving five elements, including government stakeholders, investors, academics, media, and the community, into a new concept as the basis for development to form an overview of the Isyo Hill's Bird Watching ecotourism development model in a sustainable manner. Researchers hope that with the establishment of this ecotourism development model it can be implemented in all tourist destinations in Jayapura Regency, Papua Province in an effort to develop a sustainable ecotourism.

An Analytical Approach to Visitor Carrying Capacity and Conservation: The Pindul Cave of Yogyakarta

Aisyah Astinadia Siregar — Wed, 25 Jun 2025 00:00:00 +0000

Tourism in natural attractions, such as Pindul Cave in Indonesia, offers significant economic and recreational benefits while posing challenges to environmental sustainability and visitor experience. The increasing influx of tourists to ecotourism destinations like Pindul Cave raises concerns over environmental degradation, overcrowding, and declining visitor satisfaction. This study aims to assess the sustainable tourism carrying capacity of Pindul Cave by analyzing visitor capacity concerning environmental conservation and tourist comfort. Employing a mixed-methods research design, the study integrates quantitative survey data with qualitative insights from interviews and field observations. Respondents include domestic and international tourists, local community members, and key tourism stakeholders involved in site management. Data collection focuses on visitor behavior, perceived environmental impact, and current tourism management practices. Using established carrying capacity models, the analysis identifies the maximum number of visitors the site can accommodate without compromising environmental integrity or the quality of the tourist experience. Findings indicate that Pindul Cave is nearing its sustainable carrying capacity threshold. If unmanaged, continued growth in visitation may lead to negative ecological impacts and diminished tourist satisfaction. The study underscores the urgent need for regulatory strategies to manage visitor flow and promote sustainable tourism practices. It offers practical recommendations for local authorities, tourism managers, and policymakers to balance conservation goals with economic development through responsible ecotourism planning.

Enhancing Delegate Satisfaction through Green Practices at Bali Nusa Dua Convention Center

Yoga Angga Muda, Ni Luh Eka Armoni, Ni Ketut Bagiastuti, Elvira Septevany — Wed, 25 Jun 2025 00:00:00 +0000

The purpose of this study was to determine the effect of green practices on delegate satisfaction at the Bali Nusa Dua Convention Center (BNDCC). The data collection method used was distributing questionnaires to delegates who had held meetings at the Bali Nusa Dua Convention Center from January 2024 to May 2024 and the observation. In this study, the author used the Slovin Formula, 98 samples from 6200 populations. The results show that green practice significantly affects delegate satisfaction at the Bali Nusa Dua Convention Center. The results of the determination coefficient (R-squared) test are 0.567 (56.7%). The implementation of green practices results in an impact on guest satisfaction. The correlation between green practice implementation and delegate satisfaction is approximately 56.7%. This indicates that BNDCC's green practices positively influence delegation of satisfaction, interest in revisiting, and willingness to recommend. The most influential indicator on guest satisfaction is BNDCC, which has been green certified and has also implemented energy saving by installing LED lights for lighting. Delegates' satisfaction can also be seen in wanting to hold events at BNDCC with sustainability themes. The questionnaire results given to the delegates who held this event also recommended carrying out activities here, especially with the theme of sustainability.

Sustainable Tourism Development Strategy for Area of Mina Mangrove Tunggulsari, Pati Regency: PESTLE Analysis Approach

Afif Nur Khayati, Kusumantoro, Moch Faizal Rachmadi — Wed, 25 Jun 2025 00:00:00 +0000

Tourism development is directed at sustainable tourism by upholding the principles of economy, social and environment including in the tourist destination of Area of Mina Mangrove, Pati Regency, Central Java Province. However, there are several aspects of external conditions that affect tourism development such as global uncertainty. The urgency of this research is the need for an external condition analysis model in efforts to develop sustainable tourism in Area of Mina Mangrove which includes Political, Economic, Social, Technology, Legal and Environmental aspects known as PESTLE Analysis. Based on this, the purpose of the research is to identify and analyze the relevance of external conditions in the development of tourism in Area of Mina Mangrove, Pati Regency. This research method is a qualitative approach in mapping and analyzing data in a complex, continuous and integrated manner. The results of the study concluded that the Environment (E) aspect plays a very important role, because Area of Mina Mangrove is directly adjacent to the Java Sea. This is an opportunity, potential and challenge in itself which has a major impact on the environment and sustainable tourism ecosystem. Creating environmental innovation, research and development by mitigating the risks of challenges and packaging them into optimal tourism opportunities. Of course, working with various parties at the central and regional levels, including community involvement and groups/communities, companies and academics. Politic (P) also has a major contribution in developing tourism in the Area of Mina Mangrove.

Sustainable Tourism Development Strategy for Bakaran Wetan Village, Pati Regency Based on Edutourism: Community Based Tourism (CBT) Approach

Nanda Aji Setyaputri, Rusdarti, Moch Faizal Rachmadi — Wed, 25 Jun 2025 00:00:00 +0000

Bakaran Wetan Village, Central Java Province is one of the areas in Indonesia with various superior tourism potentials such as the Bakaran Sudewi Batik Museum, Punden Nyai Ageng and Ki Dalang Soponyono and others that are closely related to historical, social, cultural philosophies and educational elements. However, the main problem faced is the lack of involvement of stakeholders, especially the community, in an integrated, integrated and active manner in realizing it as a sustainable tourism village. Based on this, the objectives of this study are: 1) To identify the potentials and problems in developing sustainable tourism in Bakaran Wetan Village and 2) To identify actors/stakeholders who play a major role in realizing it as a sustainable tourism village based on edutourism. This research method is mixed methods with a qualitative descriptive and quantitative approach based on actor/stakeholder mapping using the Matrix of Alliance and Conflict: Tactics, Objectives and Recommendation (MACTOR). The results of the study show that the Youth, Sports and Tourism (DINPORAPAR) has the highest convergence value with the Office of Tourism Awareness Group (POKDARWIS), which integrates it with the roles of other stakeholders, namely the Education and Culture Office (DISDIKBUD), Museum Management (MUSEUM) and the Office of Regional Development Planning, Research and Innovation (BAPPERIDA). Meanwhile, related to the identification of actor objectives, the highest convergence is the optimization of edutourism tour packages (EDUTOURISM) with synergy efforts to develop the tourism sector based on stakeholder intensification (SINERGITAS). The practical impact of this research is to map the synergy between stakeholders involved in the development of sustainable tourism while also determining the priority strategies to be implemented in Bakaran Wetan Village.

Procession of The Traditional Custom of “Bubus Dise” in BatuJai Village to Support Sustainable Tourism Village

Nur Hud Saleh, Erin Yudia Lestari, Murianto, Muhammad Faizin — Wed, 25 Jun 2025 00:00:00 +0000

This study explores the Bubus Dise traditional ceremony in Batujai Village, Central Lombok, and analyzes its potential as both a cultural heritage asset and a sustainable tourist attraction. The Bubus Dise ceremony is a sacred ritual the local community performs to purify the village from misfortune, disease, and negative spiritual influences. Beyond its ritualistic function, the ceremony strengthens the community’s social bonds and spiritual values. The research employed a qualitative descriptive methodology, incorporating observation, in-depth interviews with community leaders and cultural practitioners, and a review of relevant literature. The findings reveal that the Bubus Dise tradition holds substantial potential as a cultural tourism offering. It not only preserves the unique cultural identity of the village but also contributes to the local economy through tourism-related opportunities. Moreover, the tradition aligns with the principles of sustainable tourism, particularly through its emphasis on cleanliness, greening efforts, and the integration of the “Seven Charms” tourism development programs. Despite these opportunities, the ceremony faces challenges due to modernization and the growing influence of commercial tourism, which may risk diluting its authenticity. The study concludes by offering recommendations to support the sustainable development of Bubus Dise as a cultural tourism attraction. These include community-based tourism planning, heritage preservation initiatives, and policy support to maintain cultural integrity while promoting responsible tourism.