International Journal of Green Tourism Research and Applications

Augmented Reality Empowered Responsible Tourism: Leveraging Social Media Applications for Generation Z Tourists in the Yogyakarta

Shofyan Hadi Ramadhan — 2024-06-30

This research delves into the integration of augmented reality (AR) technology through Instagram filters to enhance responsible tourism practices. With a specific focus on Generation Z tourists in the Yogyakarta Special District, we recognize the importance of collective action in shaping the future of tourism. Despite the government's continuous efforts, responsible tourism implementation faces challenges, leading to cultural and environmental issues due to the increasing number of tourists. Leveraging the preferences and influence of Generation Z, this study proposes the application of AR through Instagram filters as a solution to engage and educate tourists on responsible tourism principles. The methodology involves the construction of AR system models and Instagram filter user interfaces, followed by observation and interviews with Generation Z users. The results indicate that AR filters can effectively convey information about cultural and historical assets, facilitate digital map navigation, and encourage Generation Z tourists to actively contribute to responsible tourism practices. This research underscores the significance of embracing innovative technologies to foster responsible tourism in the Yogyakarta Special District and emphasizes the collaborative nature of this endeavor, requiring the active participation of the government, tourists, and digital artists for sustainable tourism development.

Experience Quality's Impact on Green Customer Satisfaction Mediated by Green Perceived Value in the Malang Ecotourism Landscape

Wildan Fadhila — 2024-06-30

This research, conducted using a quantitative-explanatory approach, aims to analyze the relationship between experience quality and customer green satisfaction, focusing on environmentally friendly tourist destinations in Malang City. The study collected data from 360 respondents through an online questionnaire and applied SEM-PLS for analysis. The respondents were selected purposively. The findings, which are of significant importance, indicate that experience quality significantly influences both customer green satisfaction and green perceived value, with the latter mediating the relationship between experience quality and customer green satisfaction. This reiteration of the findings underscores the importance of positive experiences and perceived environmental values in enhancing overall satisfaction at eco-friendly tourist destinations.

Analysis of Green Hotel Implementation at Holiday Inn Jakarta Kemayoran

Julita Julita — 2024-06-30

The tourism industry often overlooked environmental vulnerability, especially its contribution to climate change, necessitating attention. Hotels, a key tourism sector, significantly impact the environment, emitting substantial carbon dioxide and consuming large amounts of water. The Indonesian Ministry of Tourism emphasizes eco-friendly hotel management through the Green Hotel program. This research, a comprehensive investigation, employs qualitative methods, including documentation review, observation, and interviews with hotel personnel, including the General Manager, Chief Engineer, Business Development Executive, and Housekeeping Manager. The study explores Green Hotel practices at Holiday Inn Jakarta Kemayoran, part of IHG. The data analysis, involving data collection, data reduction, data display, and concluding/verifying data, is robust and thorough. It shows that the effective implementation of Green Engage at the hotel, IHG's sustainability program, is evident in eco-friendly materials, energy efficiency, water conservation, and waste management. These efforts contribute to environmental conservation and reduce costs, emissions, and waste while increasing occupancy rates, reflecting guest preference for green accommodations. This research underscores the positive impact of Green Hotel implementation on both the hotel's performance and environmental conservation, instilling hope for a more sustainable future. Continuous efforts are needed to enhance sustainability practices, embracing more eco-friendly initiatives and involving guests in environmentally conscious actions.

Exploring Critical Success Factors that Influence Tourism Success: a Qualitative Study in the Context of Diverse Tourism Destinations

Wahyudhi Sutrisno — 2024-06-30

Tourism is an important industry that has a huge impact on the economy. This economic impact comes from the spending of tourists who visit a tourism destination. Therefore, tourism destinations must make the necessary arrangements to effectively receive and maximize this economic opportunity. An important step in understanding and effectively managing the tourism industry is to identify the critical aspects that contribute to its success. Examining critical success factors in various tourism destinations, taking into account geographic, cultural, and economic variations, is essential to understanding the intricacies of the tourism sector as a whole. This research utilizes a qualitative research methodology, namely content analysis, which includes conducting a literature review and using triangulation. The purpose of this study was to identify the key factors that influence the success of the tourism industry in the context of diverse tourism destinations. The research findings show that various key factors significantly influence the success of various tourism destinations. These factors are uniqueness of location, attractiveness of tourist attractions, ease of access, government support, local community involvement, availability of facilities and infrastructure, quality of human resources, effectiveness of marketing and promotion efforts, and tourist motivation. Within the realm of green tourism, these findings underscore the imperative of incorporating sustainable practices into each of these elements. This includes advocating for environmentally friendly modes of transportation, endorsing local environmentally conscious enterprises, and ensuring that tourism development amplifies rather than exploits natural and cultural resources. This integration will not only adhere to the ideals of sustainable tourism but also have the ability to boost the economic advantages of the tourism industry by attracting environmentally aware travelers.

Green Tourism as a New Direction for Sustainable Tourism Development: Policy and Implementation in Angantelu Traditional Village (Bukit Batu Belah)

Pande Gede Brahmandika — 2024-06-30

Angantelu Traditional Village, with its natural and cultural riches, has great potential to implement green tourism as a sustainable tourism development strategy. Bukit Batu Belah, as one of the tourist destinations in this village, offers beautiful natural panoramas and opportunities for various environmentally friendly activities such as jogging and hiking. This research aims to examine the concept and implementation of green tourism as a new direction for the development of sustainable tourism in the Angantelu Traditional Village. A qualitative approach is used to understand the context, meaning and experiences of research subjects holistically. Data collection was carried out through in-depth interviews, observation and documentation studies. Data analysis was carried out using a qualitative approach, such as narrative and thematic analysis. This result showed that the implementation of green tourism in the Angantelu Traditional Village, especially in Bukit Batu Belah, has shown various successes and challenges. The green tourism policies and programs implemented have succeeded in increasing environmental awareness and active participation of local communities. Conservation efforts and land use regulations have helped preserve local ecosystems, while environmental education programs strengthen public and tourist understanding of the importance of sustainable tourism. However, the main challenges faced include a lack of coordination between stakeholders, environmental awareness that still needs to be improved, and conflicts of interest between tourism actors and the community.