International Journal of Green Tourism Research and Applications

Innovative Strategy of Community Strengthening in Realizing Sustainable Tourism at Ciwidey's Dream Stop

Yati — 2024-12-31

This study aims to address this gap by exploring innovative strategies to enhance community capacity, thereby promoting sustainable tourism that benefits both the environment and the local economy. Sustainable tourism has gained prominence in both academic research and industry practice over the past decade, particularly in regions like Ciwidey, West Java, where natural beauty attracts a growing number of tourists. This increase in tourism brings both economic opportunities and significant environmental and social challenges, creating a need to balance economic growth with environmental preservation and community welfare. While existing literature emphasizes the importance of sustainable tourism, there is a noticeable gap in understanding how to build community capacity to manage these challenges effectively. Previous studies have often treated economic, social, and environmental aspects separately, lacking a comprehensive approach that integrates all three dimensions in a local context like Ciwidey. Given the strain on Ciwidey’s natural resources and the uneven distribution of tourism benefits, it is urgent to develop strategies that ensure equitable and sustainable economic development. By focusing on these issues, the research seeks to provide practical solutions that empower local communities to actively participate in and benefit from sustainable tourism. The study found that despite a growing awareness of sustainable tourism, significant barriers remain, such as limited resources and a lack of education and training. The success of sustainable tourism initiatives in Ciwidey depends largely on the community’s ability to engage effectively and take full advantage of the opportunities presented by inclusive tourism.

Implementation of Green Hotel at New Sunari Lovina Beach Resort in Increasing Staff’s Environmental Concern

Komang Ricky Wira Adinata — 2024-12-31

This research aims to analyze the implementation of the Green Hotel concept at New Sunari Lovina Beach Resort, Bali, and its impact on staff environmental awareness. Using qualitative descriptive methods, this research explores the practices implemented by efforts and eliminates factors influencing success and challenges in their implementation. This research shows that New Sunari Lovina Beach Resort has successfully integrated eco-friendly-friendly initiatives that increase environmental awareness among staff and optimize overall hotel operations. Practices such as energy efficiency, effective waste management, and ecological education for staff have been shown to play an essential role in promoting mortality. However, this research also identified challenges, including limited resources, the need for more comprehensive training, and difficulties in quantitatively measuring environmental impacts. Based on this analysis, the study recommends increasing investment in green technologies, developing more in-depth ecological training programs, and implementing more robust effectiveness measurement methods. The conclusion of this research is the commitment of New Sunari Lovina to maintaining tourism sustainability, including energy savings, effective waste management, and environmental education programs.

Green Action by Front Office Staff in Increasing Environmental Concern at the Sofitel Bali Nusa Dua Hotel

Dani Gunawan — 2024-12-31

The hotel industry is increasingly under pressure to implement sustainable practices due to environmental concerns. This research explores the implementation of environmentally friendly actions carried out by front office staff at the Sofitel Bali Nusa Dua Hotel, which aims to increase environmental awareness among guests and employees. Using descriptive qualitative research methods, data was collected through interviews, observation and document analysis. These findings reveal a significant commitment to sustainability in front office operations, reflected in waste reduction, energy efficiency and guest engagement in environmentally friendly practices. This research shows that the hotel's commitment to sustainability has fostered a culture of environmental awareness, leading to positive behavioral changes and increased guest satisfaction. The integration of environmentally friendly practices into hotel operations and the active participation of staff and guests in these initiatives have proven instrumental in advancing the hotel's sustainability agenda. This study contributes to understanding the practical application of environmental sustainability in the hospitality industry, highlighting the important role of front office staff in promoting environmentally friendly initiatives.

Implementation of Green Communication in the Front Office Department at New Sunari Lovina Beach Resort

Ni Kadek Dwi Candra — 2024-12-31

Green communication is one of the crucial things in realizing an environmentally friendly concept in the hotel industry because the environmentally friendly concept is not only about the natural environment but also how humans communicate well and effectively to start ecologically friendly programs. This research explores the application of green communication. It was carried out by front office staff at New Sunari Lovina Bali Resort, which aims to make communication more effective in transmitting the work obtained and to impact how employees view environmentally friendly management. Data was collected through interviews, observation, and document analysis using descriptive qualitative research methods. These findings show that New Sunari Lovina Beach Resort has implemented green actions, starting with cooperation, coordination, communication, comfort, and problem-solving. Though, implementing green communication at the front office of New Sunari Lovina Bali Resort also faces several obstacles. Lack of staff awareness of sustainable principles, lack of clarity regarding concrete benefits, and operational constraints such as the availability of resources and technology are challenges that must be overcome. The results of this study provide an essential basis for developing effective, sustainable communication strategies in dealing with environmental issues.

Analysis of Service Quality and Customer Satisfaction at Spice Beach Club Lovina

Ni Putu Hertina Arisanti — 2024-12-31

This research is a descriptive qualitative study that aims to analyse service quality and customer satisfaction, especially at Spice Beach Club Lovina. The discussion of the research leads to an explanation related to factors that are important in service quality and customer satisfaction as well as the strategies used by Spice Beach Club to maintain service quality and customer satisfaction. This research was conducted for four months with data collection methods, namely observation, interviews, and documentation. The interview in this research were conducted with one person operational manager, one person restaurant manager and two employees of Spice Beach Club and using 50 guest comment card samples to determine guest reviews on service quality. The results of this research show that employees and facilities owned by Spice Beach Club are strategies used to maintain service quality and customer satisfaction as well as friendliness, politeness, always responsive to guests, provide assurance to the guests, and reliable employees are important factors in service quality.