International Journal of Applied Sciences in Tourism and Events

Storytelling: Developing stories and experiences more on food tourism

Handayani Rahayuningsih — 2025-12-03

Food tourism has become one of the main attractions in the era of globalization, especially in Indonesia, with the growth of the food tourism sector continuing to develop. However, ordinary food tourism experiences are no longer sufficient to captivate tourists who are increasingly seeking deep and memorable experiences. Therefore, this research aims to develop storytelling scripts in culinary tourism so that tourists can gain a deeper and more memorable understanding of local gastronomy. In this context, the study focuses on the development of storytelling for food tourism in Kemiriombo, Kulon Progo. The research method used was a qualitative approach with data collection techniques such as participatory observation, in-depth interviews, documentation, and literature studies. The research results in a storytelling script that contains the connections between food and the culture and traditions of the Kemiriombo community, raw materials, processing methods, nutritional content, and the differences between traditional food in Kemiriombo and similar foods in other regions. This is intended so that when visitors participate in food tourism activities in Kemiriombo, they not only experience tasting traditional food but also gain knowledge about the connections between the cuisine and the traditions and cultures that develop in the community, the differences between traditional Kemiriombo food and similar foods in other areas, and also gain additional experiences through sourcing raw materials and processing the food.

Optimization of tourism evaluation through a website analytics dashboard at Travelogin Tour and Travel

Nilam Chanthika — 2025-12-03

This study aims to optimize the tourism evaluation process through the design and implementation of a website-based analytic dashboard at Travelogin Tour and Travel. The research was motivated by the inefficiency of conventional methods such as Google Forms, which often result in low response rates and slow data processing. Data was collected through user feedback submitted directly on the newly developed dashboard interface, replacing the previous manual collection via Google Forms. The system was developed using the Waterfall model, consisting of stages including requirement analysis, system design, implementation, and testing. The dashboard was built using Laravel, Bootstrap, and MySQL, and features Net Promoter Score (NPS) visualizations, participant statistics, and automated summaries of feedback. The main results show that the dashboard significantly streamlines the evaluation process, facilitates faster complaint resolution, and enables more effective data-driven decision making. These improvements contribute to better tracking of customer satisfaction, enhanced service quality, and increased competitiveness for Travelogin in the tourism sector. This research demonstrates that integrating website-based analytic tools in tourism operations can support more efficient evaluation mechanisms and improve organizational performance.

Celuk jewelry festivals as a catalyst for tourism-based creative economy: Managing cultural and economic capital in Bali

I Ketut Sida Arsa — 2025-12-03

The jewelry craft industry in Celuk Village, Bali, has long been recognized as a center of silver and gold craftsmanship that contributes significantly to the region’s tourism economy. This study analyzes the Celuk Jewelry Festival (CJF) as an event-based tourism initiative that not only promotes local products but also functions as a strategic platform for managing the interplay between cultural capital and economic capital. Using a qualitative approach with cultural studies and Bourdieu’s framework of habitus, field, and capital, the research explores how craftsmen, entrepreneurs, and local government negotiate their roles within the dynamics of production, distribution, and consumption. Findings indicate that the CJF strengthens Celuk’s brand image as a jewelry hub, enhances market access for local craftsmen, and creates opportunities for innovation while facing challenges of technology-driven reproduction and global competition. The study concludes that events such as the CJF act as catalysts for sustaining the creative economy in tourism villages, balancing tradition and innovation, and positioning cultural heritage as a competitive advantage in the global market.

Analysis of the tourism attractiveness of a itera reservoir, South Lampung

Nindita Murti — 2025-12-18

Unplanned tourist spaces often emerge from everyday community use rather than formal planning. This study examines the spatial transformation and tourism attractiveness of Embung A ITERA, a campus water reservoir that has organically developed into a local recreational destination. Using a descriptive qualitative approach, data were collected through six days of field observation, interviews with 15 informants, and documentation, and analyzed using the 4A framework (Attraction, Accessibility, Amenities, Ancillary Services). Quantitative observations show high average daily visitation (≈185 visitors/day), with the highest peak in the afternoon (111 visitors/hour), indicating strong community reliance on the site for exercise and leisure. The findings address research gaps regarding (1) unplanned tourism emerging from routine spatial practices, (2) the transformation of conservation infrastructure into recreational destinations, and (3) the limited integration of spatial–ecological–social perspectives in campus tourism studies. This study introduces Organic Campus Tourism, highlighting how eco-infrastructure within academic environments can evolve into multifunctional tourism spaces through community participation and spatial adaptation. The research contributes by expanding the 4A framework into eco-infrastructure contexts and offering practical guidance for managing multifunctional campus open spaces through inclusive design and sustainable visitor management.

Mapping the English language competency of local Gayo tourism actors to enhance global competitiveness in the tourism industry

Desi Purnama Sari — 2025-12-18

English communication skills play a crucial role in shaping service quality and international tourist satisfaction, yet empirical evidence on the linguistic readiness of tourism workers in the Gayo Highlands remains limited. This study examines their English proficiency, with emphasis on speaking and listening as the core competencies required for frontline service interactions. Using a quantitative descriptive design, data were collected from 34 tourism workers and analyzed through descriptive statistics, chi-square tests, and Pearson correlation. The results show that listening and speaking exhibit low to moderate proficiency levels, with both identified as the most challenging skills. The chi-square analysis indicated no significant association between profession and perceived difficulty (χ² = 6.918, p = 0.733), suggesting uniform challenges across occupational groups. A weak negative correlation between work experience and overall proficiency (r = –0.25) further suggests that experience alone does not enhance communicative competence. These findings highlight systemic gaps in English for Tourism preparedness and underscore the need for targeted, needs-based, and simulation-driven training to support service quality and strengthen the competitiveness of rural destinations such as the Gayo Highlands.

Domestic visitors’ expenditure and behavioural intention at international sports events: The case of the 2018 Asian Games

Mohamad Dian Revindo — 2025-12-22

This study examines domestic visitor expenditure and behavioural intentions during the 2018 Asian Games in Indonesia, focusing on short-term economic impacts and long-term event support. The primary data was collected through a survey of 401 domestic respondents, including athletes, officials, journalists, spectators, and local committees in Jakarta, West Java and Palembang. The research analyses spending levels, expenditure composition, and satisfaction with event aspects such as facilities, transportation, accommodation, security, and information access. Results indicate substantial variation in spending across respondent categories, with national athletes recording the highest average expenditure, while spectators largely spent on food, beverages, and souvenirs. Demographic factors, including age, gender, and event location, also influenced total spending. Despite satisfaction with sports venues and security, respondents reported notable concerns regarding transportation, access to information, and telecommunications. National pride was high, although support for hosting future mega-events was evenly divided, suggesting mixed perceptions of long-term benefits. The findings highlight the role of domestic tourism in mega-sport events and provide practical implications for event management, especially in improving visitor information systems and mobility services. This study contributes to the growing literature on sports tourism in emerging economies by addressing domestic spending determinants and behavioural intentions toward future event hosting.