Bhakti Persada Jurnal Aplikasi IPTEKS

Pelatihan Foto Produk Sederhana Bagi UMKM “Rendang Bundo Ade”

Ida Nurhayati — 2025-10-28

Pelatihan fotografi produk yang dilaksanakan untuk UMKM Rendang Bundo Ade bertujuan untuk meningkatkan keterampilan peserta dalam menghasilkan visual produk yang menarik guna mendukung strategi pemasaran digital. Pelatihan ini meliputi beberapa tahapan, yaitu pengenalan konsep dasar fotografi, diskusi interaktif, praktik langsung, dan evaluasi hasil karya. Peserta yang merupakan pegawai UMKM Rendang Bundo Ade diajarkan teknik dasar seperti pencahayaan, komposisi, dan pengambilan sudut yang tepat menggunakan perangkat sederhana, seperti kamera ponsel. Hasil pelatihan menunjukkan peningkatan signifikan pada kemampuan peserta dalam memproduksi foto produk yang estetis dan profesional. Foto yang dihasilkan diharapkan dapat memperkuat daya tarik visual produk di platform digital, termasuk media sosial dan e-commerce. Pelatihan ini memberikan fondasi penting bagi UMKM dalam menciptakan konten visual berkualitas, yang secara langsung mendukung pemasaran digital mereka. Dengan keterampilan baru ini, Rendang Bundo Ade diharapkan mampu memperluas jangkauan pasar, meningkatkan daya saing, dan mendorong keberlanjutan usaha di era digital. Pelatihan ini merupakan langkah strategis dalam memberdayakan UMKM untuk menghadapi tantangan dan peluang di pasar modern.

A Non-Invasive Tool of Cholesterol Level Measurement Prototype Using TCRT 5000 Sensor To Reduce Medical Waste

Maya Shofani — 2025-10-28

In this study, we develop non non-invasive tool for cholesterol level measurement using the TCRT 5000 sensor. The tool used Arduino as an electronic prototype and the TCRT 5000 sensor as a detector. The study employs the R&D (Research and Development) design, progressing through the stages of planning, development, and testing of the tool. The development of a non-invasive cholesterol tool can be an innovative tool that is easy, cheap, reduces medical waste, and is not painful (invasive). This development can also help reduce the buildup of non-invasive biodegradable medical waste. The accuracy of the tool developed by the researcher for measuring 14 samples yielded an average error value of 2.42%, with a tool accuracy of 97.58%.

Peningkatan Kemampuan Penggunaan Bebat Bidai Pada Ranger di Bukit Cendono Sebagai Pertolongan Pertama Pada Kecelakaan

Firani Dwi Ayu Pujawati — 2025-11-11

In this case, we are improving the skills of rangers and training climbers at Bukit Cendono. Training in the use of splints is a concrete step to strengthen the first aid skills of Bukit Cendono rangers, increase preparedness for accidents in the field, and help foster a culture of safety in a conservation-based environment. This lack of understanding can certainly have a serious impact on the safety of the entire climbing team if not handled properly and quickly. However, after the socialization activity, which aimed to provide information and education to climbers about handling and using splints, there was a significant increase in the participants` level of understanding. With this improvement in skills, it is hoped that rangers will be able to handle injuries in the Bukit Cendono area more quickly and accurately, as well as share this knowledge with the community and other climbers so that the culture of safety in the outdoors becomes stronger and helps participants understand the basic concepts of splinting.

Penerapan Collaborative Knowledge Creation dan Pentahelix dalam Meningkatkan Daya Saing UMKM di Depok dan DKI Jakarta

Iis Mariam — 2025-11-10

This community service aims to improve the competence of MSME actors through the implementation of collaborative knowledge creation and pentahelix concepts in digital marketing training. The main problems faced by MSME partners are low digital literacy, limited visual promotion skills, and underdeveloped business collaboration networks. This community service used a descriptive qualitative method through document studies, participatory observation during training activities, and evaluation questionnaires distributed to training participants, including MSME actors from Curug Maju Bersatu and Jakarta Enterpreneur. The results show that 60% of participants strongly agreed that collaborative knowledge creation-based training provided valuable insights and benefits for business development. Additionally, 65% of participants strongly agreed that the pentahelix collaboration was effective for business development, 65% strongly agreed that product photography practice was easy to follow, and 65% agreed that their knowledge and skills in digital marketing and product photography improved after participating in the training. Collaboration among government, academics, communities, and business actors strengthened business networks and enhanced the quality of MSME digital promotions. Therefore, this training received positive responses from participants for being practical and has the potential to become a collaborative-based MSME development model across sectors.

Analisis Social Return on Investment (SROI) pada Program Svara Resonance: Digitalisasi dan Audisi Musisi Jalanan di Surabaya

Susanti — 2025-11-12

Digitalization training for street musicians is very important in achieving sustainable development goals. Svara Resonance is a digitalization training and audition event organized by master's degree students in management at Airlangga University. This event is conducted to provide digitalization training and hold auditions for street musicians in Surabaya. For street musicians, art is a means of self-expression, allowing them to develop as they freely express their work. The method for calculating the Social Return on Investment (SROI) ratio involves 6 stages. Based on the calculation of the SROI ratio, every Rp 1 invested in the Svara Resonance program for the digitalization and audition of street musicians generates a benefit of Rp 42. This SROI value results in a quite high return. Implementing the Svara Resonance program to digitize and support street musicians provides significant benefits to all stakeholders.

Building Brand Image and Brand Awareness of Depok MSME Products Through Bazaars

Fatimah Fatimah — 2025-11-24

Micro, Small and Medium Enterprises (MSMEs) of Iwapi Depok City members are partially able to market their products online by selling products in the marketplace. It's just that online marketing does not directly make the market for MSME products wider. MSMEs must build brand image and brand awareness by creating a unique product identity, attractive slogans, colors, logos and brands that can represent the product. Building a strong brand image and brand awareness with limited resources is challenging. One solution is to conduct direct marketing communication through bazaar activities. Communication skills are needed to support this activity. Therefore, it is necessary to conduct training to improve interpersonal business communication skills for MSME actors participating in the bazaar. This training targets MSME actors who are members of Iwapi Depok who have the goal of improving marketing communication skills in business. The training method refers to the theory of PAR or Participatory Action Research and the benchmark used to assess the success of this empowerment program with the KUPAR cycle. Evaluation of the effectiveness level of training activities using the pre-test average score and post-test average score.The training activity succeeded in improving the knowledge and business communication skills of the participants with a significance number (α) < 0.05. This means that Ho was rejected, there was a significant difference between the average pre-test score and the post-test average score. Business communication skills are implemented in bazaar activities. The bazaar which was held in the yard of Depok City Hall could be carried out well. The success of bazaar activities is evidenced by an increase in sales turnover and a 60% increase in profits during bazaar activities and a 20% increase in profits after the completion of bazaar activities.