Astrian, A. P., A. T. Nugraha, M. A. Wicaksono, F. A. Syafnijal, and R. Wahyudi. “Determining Factors in The Packaging Design of Palembang Kemplang Crackers and Their Effect on Purchase Intention: A Voice of Customer Approach”. Jurnal Bisnis Dan Kewirausahaan, vol. 22, no. 2, July 2026, pp. 87-99, doi:10.31940/jbk.v22i2.87-99.