Astrian, A. P., Nugraha, A. T., Wicaksono, M. A., Syafnijal, F. A. and Wahyudi, R. (2026) “Determining Factors in The Packaging Design of Palembang Kemplang Crackers and Their Effect on Purchase Intention: A Voice of Customer Approach”, Jurnal Bisnis dan Kewirausahaan, 22(2), pp. 87–99. doi: 10.31940/jbk.v22i2.87-99.