Amalina, Roshita, Chusnul Maulidina Hidayat, and Imam Adiyana. 2026. “Peran Consumer Engagement Dalam Memediasi Pengaruh Content Marketing Dan EWOM Terhadap Purchase Decision Produk Skincare Finally Found You Di TikTok Shop”. Jurnal Bisnis Dan Kewirausahaan 22 (2):130-41. https://doi.org/10.31940/jbk.v22i2.130-141.