ASTRIAN, A. P.; NUGRAHA, A. T.; WICAKSONO, M. A.; SYAFNIJAL, F. A.; WAHYUDI, R. Determining Factors in The Packaging Design of Palembang Kemplang Crackers and Their Effect on Purchase Intention: A Voice of Customer Approach. Jurnal Bisnis dan Kewirausahaan, [S. l.], v. 22, n. 2, p. 87–99, 2026. DOI: 10.31940/jbk.v22i2.87-99. Disponível em: http://ojs2.pnb.ac.id/index.php/JBK/article/view/3166. Acesso em: 7 aug. 2026.