[1]
Astrian, A.P., Nugraha, A.T., Wicaksono, M.A., Syafnijal, F.A. and Wahyudi, R. 2026. Determining Factors in The Packaging Design of Palembang Kemplang Crackers and Their Effect on Purchase Intention: A Voice of Customer Approach. Jurnal Bisnis dan Kewirausahaan. 22, 2 (Jul. 2026), 87–99. DOI:https://doi.org/10.31940/jbk.v22i2.87-99.